As traditional phone and email communication gradually wane, especially among younger consumers, messaging apps are gaining popularity.
Conversational commerce opens up exceptional opportunities for your business to connect with customers on their preferred platforms, including messenger apps like Facebook Messenger and WhatsApp, without the need to recreate systems for each platform.
This approach allows your business to effortlessly engage with customers through their chosen apps, eliminating the need for customers to search for a communication channel; they can effortlessly initiate conversations, send texts, or messages directly with you."